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The Media Olympics: Who Will You Follow?
Every four years, Summer Olympics enthusiasts tune in to thousands of media outlets worldwide to enjoy athletes’ stories of triumph and perseverance, and to share in the agony of their defeats. We are...
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The Olympics Brand Race
It wouldn’t be much of an understatement to say social media touches almost every aspect of our lives. It’s no surprise then that this year’s Olympics were tweeted, posted, blogged, and commented on in...
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The Social Media Measurement Mystery
Today we live in a digital world where we expect, want and digest information 24/7. We have a wealth of knowledge at our fingertips, the ability to connect with new people and to stay connected with...
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The “Dark” Side of Social Media
Examples of daily referrals for The Atlantic While it has been traditionally understood that social networks (such as Facebook and Twitter) are the primary conduits through which we measure social...
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Is America Ready For The Mobile Vote?
We already know that U.S. citizens are increasingly using social networks to state their political opinions, and with the coming Presidential election we’re likely to see a deluge of this activity....
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Social media in B2B…Jury’s still out
On Wednesday, Waggener Edstrom and B2B Marketing hosted a panel of industry specialists and over 50 B2B marketers and communications professionals to debate the relevance of social media in B2B...
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16 Definitive Digital Media Trends To Help You Plan 2013
(Photo Credit: Laura lo Cour Andresen) 2012 was an exciting year for digital media with huge leaps in Social, Local, and Mobile (SoLoMo). Applications like Instagram reached new levels and confronted...
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Hamburgers Are Not Clothes: My Top 3 Aha! Moments at Webtrends Engage
Recently I joined Kiersten Lawson in San Francisco for Webtrends Engage which is an industry conference on web analytics and online marketing best practices. Kiersten recently shared her top 3 Aha!...
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Finding the Story in the Data and the Data in the Story
At the moment in time when data about our lives has become extremely accessible, many of us are finding that data isn’t a reliable measure of reality. What story does this tell? For example, I’m...
View ArticleUnderstanding PR Measurement
Ragan Communications/Nasdaq OMX Corporate Solutions recently posted results of an online study titled: “PR Measurement” (1,467 PR Pros surveyed). The focus of the study revolved around what PR pros...
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Panel Points from Aviation Week’s MRO 2013 America’s Conference
Think about all the repair and maintenance technology it takes to keep the average automobile running for 5-7 years… Then, consider the types of innovations required to keep aircraft flying for upwards...
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PR Measurement and the Customer Journey
Business leaders have a hard time understanding the value of PR and marketing. A recent survey showed 80 percent of CEOs “don’t really trust and are not very impressed by the work done by marketers”...
View ArticleIntroduction to Mobile App Analytics
Blog post by I&A Analyst Sanjukta Dutt Mobility is a complex arena and you see more stats every day reinforcing that it is now central to how consumers engage with content and connected services,...
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Standards, Big Data and the Importance of Insight: AMEC European Summit 2013
Weeks after the AMEC European Summit, I’m still enthused by the positive energy that we shared in a commitment to doing a good job the right way. Debate was rife at the summit, and the role of...
View ArticleThe Audience Problem: Effectively Measuring Reach
Post Written by: Leah (Morse) Wyatt, Insight & Analytics, Sr. Analyst Part 1- When to Measure Reach: Reach and Business Objectives Following the explosion of social media as a way for brands to...
View ArticleThe Audience Problem: Effectively Measuring Reach…Part II
Post Written by: Leah (Morse) Wyatt, Insight & Analytics, Sr. Analyst Part 2- How to Measure Reach: I&A’s Perspective As mentioned in my previous post, measuring reach is appropriate and...
View ArticleUltimate guide for reporting on Pinterest campaigns
Fast Company recently published The Ultimate Guide to Pinterest for Every Brand, which offers some great basic definitions and metrics that brands can use to educate themselves on the platform and...
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WE30: Eating question marks for breakfast
I started with Waggener Edstrom at our old Bellevue location (where we were at when the earthquake, yeah that one, hit the Puget Sound). I didn’t have a background in PR. I was a liberal studies major,...
View Article2014 Analytics with Purpose: From Behavioral Insight to Advantage
Every marketer needs to have a deep understanding about their target audiences, and in recent years, ‘big data’ has been the popular concept that promised to deliver that insight. However, in practice,...
View ArticleExploring a New Avenue for Brand Differentiation: Data Security and Online...
Recent news of egregious data breaches at the nation’s largest retailers along with widespread media attention on data sharing practices at major social media, internet services and wireless companies,...
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